Welcoming you at the entrance, you can see the first artwall with the size of 15×5 meters. In reference to the medical facility behind it, the wall was decorated with anatomical elements and colorful, artistic splashes of paint.
After 4 months of work and the opening of the gym, it was quickly evident that the artwork, designed for marketing purposes, was used a lot. Most visitors took photos of the gorilla mural in the outdoor area or at the sprayed walls inside and many of them share this on their social networks. This way we have created a sustainable and long term advertising opportunity.